<aside> 👷🏽‍♂️ live draft This incomplete draft of this article shared publicly, to the web.

Why? Because we think, research, draft, and edit in public. This is how we work. Plus it feels good and often necessary for better outcomes and value.

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Thanks for reading.

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<aside> 🗣️ message from the editor, John Guerra

Be easy on yourself. Markets, economics — it is all hard.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b920d9fc-1775-44c1-b7db-90cfd8a3483a/Tnar_Uatser_theIndustryDirect.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b920d9fc-1775-44c1-b7db-90cfd8a3483a/Tnar_Uatser_theIndustryDirect.png" width="40px" /> Hi, you are still here.
Well, thanks for making it this far.

Might as well keep going and look down here at the footer 👇🏽

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